Travel agents still play a significant role in Caribbean travel bookings, particularly for cruises, all-inclusive resorts, luxury vacations, and customized itineraries. While the growth of online booking platforms has impacted the market, travel agents continue to hold a substantial share—especially in segments where expert advice, customized experiences, and exclusive deals are highly valued by travelers.
Key Statistics from recent surveys and report:
30-40% of all Caribbean vacations are booked through travel agents (overall international travel bookings).
55-60% of Caribbean cruises are booked by travel agents.
40-45% of all-inclusive resort vacations in the Caribbean are booked by travel agents.
50-60% of custom, luxury, and adventure travel packages are often booked through travel agents in the Caribbean.
45-50% of destination weddings and honeymoons in the Caribbean are booked through agents.
In what trackable ways are you engaging travel agents to make bookings? Additionally, how are you simplifying the process for them to book your destination and experiences?
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