Our ambition is to create a coalition of members to offer unique Caribbean experiences whilst benefiting from the esteem and advantages that come with being part of a collective force.

 

We are passionate about helping members:

• Reviewing and implementing new sales and marketing processes and strategies.

• Gaining more exposure by amplifying reach.

• Optimizing sales, revenue, operational, and marketing efficiency using innovative technology.

• Maximizing profitability.

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We are commercially driven, with no biases to inhibit us from helping you improve the performance of your property and empowering your team to make better decisions.

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Our partnership model offers you access to the best-of-breed technology including property management systems (PMSs), channel managers, booking engines, performance dashboards, review tools, websites, etc.; gaining regional and global exposure, and ongoing access to expert support and services required to successfully grow your hospitality business.

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Benefits include:

• No more second-guessing what technology is right for you.

• Easy access to performance data on a single screen.

• BETR approach audit – a bespoke audit designed to review and identify any gaps in brand positioning, exposure, target markets, and revenue optimization. 

• Gain an extra pair of hands with a network of experts, contacts, and industry insight ready to help grow your business.

• Extend your reach with exposure to our travel advisor, social media network, and distribution connectivity.

• Save on marketing, media, and technology spending with preferred pricing and collective buying power.

• Participate in our loyalty and voucher programs.